Mobile phones in society
Competitive forces emerged in the Asia Pacific (excluding Japan) region at Q3 2010 to the detriment of market leader Nokia. Brands such as Micromax, Nexian, and i-Mobile chipped away at Nokia's market share plus Android powered smartphones also gained momentum across the region at the cost of Nokia.
Based on IDC India, Nokia's market share dropped significantly to 36 percent in the second quarter, from 56.8 percent in the same quarter last year and further drop to 31.5 percent in the third quarter, reflecting the growing share of Chinese and Indian vendors of low-end mobile phones.
Based on IDC in the last quarter of 2010, RIM has been knocked out from the top five list global mobile phone sellers. The number one rank is still Nokia followed by Samsung, LG Electronics, ZTE and Apple. For the first time Chinese ZTE is among the top five list and mainly make of lower cost phones.
For the year of 2010, Sony Ericsson and Motorola are out from the top of five list and have been replaced by LG Electronics and Apple. Significant increase from 16.5 percent to 30.6 percent has been done by many small not yet recognized brands (some of them are new brands) – Others-2. Total sales in 2010 to end users were 1.6 billion units or increase by 31.8 percent from the year of 2009.
At April 6, 2011 market capitalization of HTC surpassed Nokia with $33.8 billion over $33.4 billion respectively. The credit agency was also downgraded Nokia's debt from A2 to A3.
Top Five Mobile Phone Market Share
- Source: IDC Worlwide Mobile Phone Trackers, April 28, 2011
- Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors